Internships
My two internships were my introduction into life after college. For the first time in my career I had real responsibilities in high stress situations. My work was exiting and rewarding. It was the first time I could see real world application of my degree. Event Management is a passion of mine and I was able to dive into it and make it my own as you will see below. My dream is to one day get back into it and help make other's experiences beyond what they expected while harnessing an inclusive attitude for the hobbies and entertainment I love.
Kroenke Sports & Entertainment
2009
I have always had a passion for sports and particularly hockey. My dream career in college was to work for the Colorado Avalanche and rub elbows with my favorite players. I am not good enough at hockey to ever dream of getting to the ‘Show’, but I still have aspirations of earning a championship ring behind the scenes. My Senior year of College I became eligible to apply for internships. At the top of my list was the Risk and Event Management role with Kroenke Sprots & Entertainment(KSE). KSE owns the Ball Arena (Pepsi Center at the time), Dick’s Sporting Goods Park, Colorado Avalanche, Denver Nuggets, Colorado Rapids, Colorado Mammoth, Altitude Sports, and other various entertainment venues and events.
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After a rigorous application and interview process, I was awarded the Risk and Event Management internship. Alo Staley, the Director of Risk and Event Management at the time, later informed me that I was chosen out of more than 2000 applicants for my exceptional attention to detail and ability to think quickly on my feet. The department at the time was a small, tight-knit group of four professionals that split the events to have two of them on duty at each event. We would research potential risks for each event during the day and manage the events in the evenings.
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From the moment I first set foot on Pepsi Center property as a part of the team, this internship was the most intense, rewarding, and educational experience of my life. On my first day I was told that I had to wear a suit because I would be helping with preparations for the Democratic National Convention hosted at the Pepsi Center the week after I started. I met Alo at the east entrance. He was not wearing a suit. Immediately, we bypassed the office floor, and he led me to the top level. We hiked all the way to the very top row and went through a hidden door. We then climbed two more sets of stairs and proceeded through a set of double doors marked “Roof Access”. I was on the roof of the Pepsi Center, in the middle of August, in a suit…
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Once we got to the roof, there was a group of eleven very serious looking people all in Hawaiian shirts conspicuously trying to look inconspicuous. I can honestly attest that Secret Service agents are exactly how they are portrayed in the movies. My first task was to assist the Secret Service with the construction of National Security equipment on the roof of the Pepsi Center. To illustrate how intense the pressure of the situation was, I took my jacket off at one point because the hundred-degree temperatures were causing me to get overheated. As I was rolling up my sleeves to lift a sixty-pound crate, Alo stopped me because he noticed the eyes of the agents were on me. I will never forget what he told me. “Matt, very slowly, unroll your sleeves and put your suit back on and don’t make eye contact while doing it.”. When we went to lunch that day, I also learned another valuable lesson. Never try to make small talk with a Secret Service agent. They aren’t going to tell you where they are from or what they do for fun. I am extremely grateful to Alo for throwing me into the fire with the DNC. The experience I gained gave me the confidence I have today to dive into any experience that a job throws at me no matter how unprepared I am. If you ever work with me, the first thing you will notice is that I will always jump in a lend a hand and not wait to be told to do something. This was a lesson I learned from Alo.
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I don’t smoke, but Alo would always take me with him on his smoke brakes. He would have me observe our environment. He would then test me on what I observed and ask me how I would react to threats that may occur. One time in particular stuck with me the most. We were near the east entrance of the Pepsi Center and across the street there was a person walking down the sidewalk. He asked me what I observed. I described the man and what he was wearing, the cars driving by, the sounds of construction, etc. He told me what I failed to see was that he was wearing baggy pants that could be sagging due to the weight of a weapon. He also informed me that he was walking with a bit of a limp and that if I was forced to defend myself against him, to go for the right leg just behind his kneecap. I later found out from one of the people in the department that Alo was an ex-Army Ranger. I also owe a lot of my advanced perception skills to the training I received from Alo.
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The part of the Internship I loved most was Event Management. I had the opportunity to manage events for the Colorado Avalanche, Denver Nuggets, and Colorado Rapids. I would arrive approximately 4 hours before the event to manage preparations for the staff and facilities. This would include introducing myself to the emergency response staff I would be communicating with via radio. Facility preparations would include walking the isles clearing debris and searching for threats, taping down any lose wires that could cause potential harm, and testing the strength of all railings for safety.
During the events my focus was crowd control and safety.
I would stay mobile and monitor the crowds for dangers or altercations that may arise. Security and EMT staff would utilize the radio channels to report incidents. It was my job to respond to each incident and monitor the situation, in person, to ensure that the patron’ s and event staff’s rights and safety were attended to and monitored. I would respond to 5-10 incidents per event. I learned the importance of composure and professionalism in times of high stress and confrontation from this part of my internship that carried into future employment and contributed to success in my career.
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There were two particularly unique experiences that occurred in this internship during events that I feel tested this composure. The first was during the season opening game for the Colorado Avalanche. As a promotion, a Colorado Avalanche sponsor provided every attendee a miniature flag with the team’s logo. About midway through the game, I received a call from the police officers on duty that they were responding to a threat in the lower level. I rushed to the scene as well to oversee the situation and ensure that no other response teams were needed, such as medical. When I got to the entrance of the section, the officers had a patron detained with what appeared to be the charred remains of his flag. The patron was very intoxicated and very belligerent. I had the officers move the patron to the stadiums holding cell in their office so he could calm down and remove the threat of possibly causing harm to himself or others. As I am not a member of the Denver Police Department, I was not allowed to enter their office. My job was to stand just outside and make sure they were not bothered. The patron kept screaming at the top of his lungs “I didn’t know I couldn’t do that!”. The DPD was almost ready to transfer the man to their station when I realized that the game had gone into intermission by the familiar scent of a hard-fought period of hockey. This is when I realized that we had drawn an audience. I looked to my left and my right, on either side of me were legendary Colorado Avalanche Defensemen, Adam Foote and John-Michael Liles. I was literally rubbing elbows with two of my favorite players as I got to share a genuine and honestly, hilarious moment with them. Thank you to the intoxicated patron. I will forever be in your debt. While it was not your best moment, it sure was one of mine.
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The other experience is one that was much more serious in nature. I was part of the event management team for a Colorado Rapids game at Dick’s Sporting Goods Park. The event itself was running smoothly with only a few minor incidents. About midway through the second half, I was monitoring the south end of the stadium when I noticed a flickering green light moving from the stands to the field. I quickly recognized it as a high-powered laser pointer. I immediately radioed my counterpart on the opposite side of the stadium and the Commerce City Police officers on duty. The threat was that the pointer was attached to a rifle. As we were responding, we came to the consensus not to pause the event as that would alert the perpetrator and might cause panic in the crowd. I was able to deduce the approximate location down to the specific section it was coming from based on the angle of the light. The perpetrator was apprehended and arrested. The next day we were informed that this individual was wanted by the FBI and confessed to trespassing on Denver International Airport’s airfield and attempting to blind pilots with the same laser pointer.
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My internship ended in February of 2009 about four months before I graduated college. I impressed the team so much that I was offered a permanent position to become their fifth member. It was a time of great joy and satisfaction for me knowing that my hard work and dedication in school and work was paying off and I would have a way to pay off my student loan debt. I was not allowed to start until I graduated as a bachelor’s degree was a requirement. Unfortunately, life throws you curveballs and the recession hit before I could graduate. KSE was forced into downsizing and rescinded all job offers. I would have loved to explore where this opportunity could have taken my career but unfortunately it wasn’t in the cards for me. The experience and recognition I received from this internship, in large part, shaped the professional I am today and that is something that no recession can take away from me.
Kroenke Sports & Entertainment
2009
I have always had a passion for sports and particularly hockey. My dream career in college was to work for the Colorado Avalanche and rub elbows with my favorite players. My senior year of college I became eligible to apply for internships. At the top of my list was the Risk and Event Management role with Kroenke Sprots & Entertainment(KSE). KSE owns the Ball Arena (Pepsi Center at the time), Dick’s Sporting Goods Park, Colorado Avalanche, Denver Nuggets, Colorado Rapids, Colorado Mammoth, Altitude Sports, and other various entertainment venues and events.
​
After a rigorous application and interview process, I was awarded the Risk and Event Management Internship. Alo Staley, the Director of Risk and Event Management at the time, later informed me that I was chosen out of more than 2000 applicants for my attention to detail and ability to think quickly on my feet. The department at the time was a small, tight-knit group of four professionals that split the events to have two of them on duty at each event. We would research potential risks for each event during the day and manage the events in the evenings.
​
From the moment I first set foot on Pepsi Center property as a part of the team, this internship was the most intense, rewarding, and educational experience of my life. On my first day I was told that I had to wear a suit because I would be helping with preparations for the Democratic National Convention hosted at the Pepsi Center the week after I started. I met Alo at the east entrance. Immediately, we bypassed the office floor, and he led me to the top level. We hiked all the way to the very top row and went through a hidden door. We then climbed two more sets of stairs and proceeded through a set of double doors marked “Roof Access”. I was on the roof of the Pepsi Center, in the middle of August, in a suit…
​
Once we got to the roof, there was a group of eleven very serious looking people all in Hawaiian shirts conspicuously trying to look inconspicuous. I can honestly attest that Secret Service agents are exactly how they are portrayed in the movies. My first task was to assist the Secret Service with the construction of National Security Equipment on the roof of the Pepsi Center. To illustrate how intense the pressure of the situation was, I took my jacket off at one point because the hundred-degree temperatures were causing me to get overheated. As I was rolling up my sleeves to lift a sixty-pound crate, Alo stopped me because he noticed the eyes of the agents were on me. I will never forget what he told me. “Matt, very slowly, unroll your sleeves and put your suit back on and don’t make eye contact while doing it.”. When we went to lunch that day, I also learned another valuable lesson. Never try to make small talk with a Secret Service Agent. They aren’t going to tell you where they are from or what they do for fun. I am extremely grateful to Alo for throwing me into the fire with the DNC. The experience I gained gave me the confidence I have today to dive into any experience that a job throws at me no matter how unprepared I am. If you ever work with me, the first thing you will notice is that I will always jump in and lend a hand and not wait to be told to do something. This was a lesson I learned from Alo.
​
I don’t smoke, but Alo would take me with him on his smoke breaks. He would have me observe our environment. He would then test me on what I observed and ask me how I would react to threats that may occur. One time in particular stuck with me the most. We were near the east entrance of the Pepsi Center and across the street there was a person walking down the sidewalk. He asked me what I observed. I described the man and what he was wearing, the cars driving by, the sounds of construction, etc. He told me what I failed to see was that he was wearing baggy pants that could be sagging due to the weight of a weapon. He also informed me that he was walking with a bit of a limp and that if I was forced to defend myself against him, to go for the right leg just behind his kneecap. I later found out that Alo was an ex-Army Ranger. His training in advanced perception skills was a great asset to my work in Event Management.
​
The part of the Internship I loved most was Event Management. I had the opportunity to manage events for the Colorado Avalanche, Denver Nuggets, and Colorado Rapids. I would arrive approximately 4 hours before the event to manage preparations for the staff and facilities. This would include introducing myself to the emergency response staff I would be communicating with via radio. Facility preparations would include walking the isles clearing debris and searching for threats, taping down any lose wires that could cause potential harm, and testing the strength of all railings for safety.
During the events my focus was crowd control and safety.
I would stay mobile and monitor the crowds for dangers or altercations that may arise. Security and EMT staff would utilize the radio channels to report incidents. It was my job to respond to each incident and monitor the situation, in person, to ensure that the patron’ s and event staff’s rights and safety were attended to and monitored. I would respond to 5-10 incidents per event. I learned the importance of composure and professionalism in times of high stress and confrontation from this part of my internship which carried into future employment and contributed to success in my career.
​
There were two particularly unique experiences that occurred in this internship during events that I feel tested this composure. The first was during the season opening game for the Colorado Avalanche. As a promotion, a Colorado Avalanche sponsor provided every attendee a miniature flag with the team’s logo. About midway through the game, I received a call from the police officers on duty that they were responding to a threat in the lower level. I rushed to the scene as well to oversee the situation and ensure that no other response teams were needed, such as medical. When I got to the entrance of the section, the officers had a patron detained with what appeared to be the charred remains of his flag. The patron was intoxicated and belligerent. I had the officers move the patron to the stadium's holding cell in their office so he could calm down and remove the threat of possibly causing harm to himself or others. As I am not a member of the Denver Police Department, I was not allowed to enter their office. My job was to stand just outside and make sure they were not bothered. The patron kept screaming at the top of his lungs “I didn’t know I couldn’t do that!”. The DPD was almost ready to transfer the man to their station when I realized that the game had gone into intermission by the familiar scent of a hard-fought period of hockey. This is when I realized that we had drawn an audience. I looked to my left and my right, on either side of me were legendary Colorado Avalanche Defensemen, Adam Foote and John-Michael Liles. I was literally rubbing elbows with two of my favorite players as I got to share a genuine and honestly, hilarious moment with them. Thank you to the intoxicated patron. I will forever be in your debt. While it was not your best moment, it sure was one of mine.
​
The other experience is one that was much more serious in nature. I was part of the Event Management Team for a Colorado Rapids game at Dick’s Sporting Goods Park. The event itself was running smoothly with only a few minor incidents. About midway through the second half, I was monitoring the south end of the stadium when I noticed a flickering green light moving from the stands to the field. I quickly recognized it as a high-powered laser pointer. I immediately radioed my counterpart on the opposite side of the stadium and the Commerce City Police officers on duty. The threat was that the pointer was attached to a rifle. As we were responding, we came to the consensus not to pause the event as that would alert the perpetrator and might cause panic in the crowd. I was able to deduce the approximate location down to the specific section it was coming from based on the angle of the light. The perpetrator was apprehended and arrested. The next day we were informed that this individual was wanted by the FBI and confessed to trespassing on Denver International Airport’s airfield and attempting to blind pilots with the same laser pointer.
​
My internship ended in February of 2009 about four months before I graduated college. I was offered a permanent position to become their fifth member. It was a time of great joy and satisfaction for me knowing that my hard work and dedication in school and work was paying off and I would have a way to pay off my student loan debt. I was not allowed to start until I graduated as a bachelor’s degree was a requirement. Unfortunately, life throws you curveballs and the recession hit before I could graduate. KSE was forced into downsizing and rescinded all job offers. I would have loved to explore where this opportunity could have taken my career but unfortunately it wasn’t in the cards for me. The experience and recognition I received from this internship, in large part, shaped the professional I am today and that is something that no recession can take away from me.
Colorado Eagles Hockey Club
2009-2010
After I graduated from the University of Denver, I moved back to Greeley, Colorado. My main goal was to seek employment with the Colorado Eagles Hockey Club. At the time they were in negotiations to become the minor league affiliate of the Colorado Avalanche. Fresh off my internship with KSE, I had confidence that I could bring my skillset to the organization based in Loveland, Colorado. I had some experience with them occasionally volunteering at their merchandise booth when I was in high school.
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After reaching out to the organization, I was offered a meeting with their Director of Human Resources. During our meeting I was informed they did not have any available employment opportunities, but they did have upcoming internships available. Unfortunately, I did not qualify for them because one of the requirements was enrollment at Colorado State University. They acknowledged that they were aware I was not enrolled prior to our meeting based on my resume. They scheduled the meeting because they were rolling out a new internship for Marketing Management. They wanted to test it before opening it up to students. I signed up and met Benson Verbel, the Director of Event Planning and Marketing.
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My tasks during the day were to assist Benson with planning In-Game Marketing and Sponsorship Onboarding. I was exposed to marketing tools to help manage and warm call leads for sponsorships through this internship. I also helped Benson put together schedules to attend events to search for new sponsors. We onboarded many new sponsors during my tenure including OtterBox as our premier sponsor. It was an awesome experience being a part of the negotiations and sales of these sponsorships as it allowed me to utilize the skills I learned as a large part of my degree.
Planning events was the meat of my daily routine. Mainly it was planning and designing the on-ice promotions that would be implemented during intermissions to entertain the crowd and give exposure to our game sponsor. We would have to think of ways to incorporate contests and shows that not only entertained but also had a theme in line with the sponsor. As an example, for the OttorBox night, we had contestants try to score a goal from the other side of the rink. The catch was that we would replace the puck with an OtterBox phone case. This was not only entertaining because it was awkward, but we took the opportunity to showcase the durability and light weight of their latest product. Needless to say, OtterBox is still sponsoring the Colorado Eagles fifteen years later due to the amazing exposure their brand receives from the organization.
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The other half of my role was game nights. This was the Event Management portion of the internship. I would arrive at the Budweiser Event Center about three hours before the puck drop. Once I arrived, I would pick up my radio to connect to Benson, the Cheerleader/Mascot Manager, the TV Producer, and the Technical Producer. Benson and I would make sure that the props and materials needed for the first intermission were prepared and present. After this, we would meet the group of fourteen On-Ice Promotions Interns to train them on the night’s events and assign duties. We would then gather the night’s giveaways and meet the cheerleaders and mascot at each entrance to hand out the promotions to the patrons as they entered.
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Once the game started, my job was to start preparing for the first intermission and making sure everybody was in position. Benson generally relied on me to manage the interns and cheerleaders into position on the ice as he was busy collecting the contestants and sponsors. I am qualified to herd cats after the experience I gained managing fourteen college students. I learned patience, humility, empathy, and accountability in this role.
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During the second intermission of every home game, we ran the Chuck-A-Puck contest. If you are not familiar with Chuck-A-Puck, it is a charitable contest where patrons purchase heavy foam pucks with numbers on them that match their ticket like a raffle. During the second intermission, patrons would throw the foam pucks from their seats toward a small bucket at center ice. If someone made it in the bucket, they would win the proceeds. Otherwise the money would be donated to charity. A new intern would have the honor of placing the bucket at center ice each week as a right of passage while the rest of the interns, myself, and Benson would place the sponsor signage in the corners of the ice.
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One night, the intern chosen during our meeting decided to leave before the second intermission and not inform anybody. It wasn’t until the announcer started the one-minute countdown that I realized the bucket was missing. I quickly scanned for the intern and could not see them. I looked to their teammates who gave me a shrug and a head shake. Out of instinct I ran off the ice, in loafers, to our storage on the other side of the arena. I reached the bucket with twenty seconds to spare. I had one more turn to make when the clock struck zero. As I vaulted onto the ice, I was welcomed by a spotlight and a shower of foam pucks. It was like I was in a medieval movie where the volley of oncoming arrows blocked out the sun and your instincts were to run to the opposite end of the field as fast as possible. Except they were “soft” black projectiles that I was running towards, on ice, in loafers. I managed to place the bucket at center ice and stay upright until I was about five feet from the boards. I stepped on a Chuck-A-Puck and slid at full speed, in a suit, into the boards. The crowd cheered as if we had just scored the winning goal, and I received the first and only standing ovation of my life. Oddly enough, someone actually won the contest that night and personally thanked me after the game.
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Though no employment opportunity came from this internship as well due to the recession and a hiring freeze, I was able to help the organization create a new internship position. Due to my success in Sponsorship Acquisition, Event Planning, and Event Management, the Colorado Eagles started offering this internship to Colorado State University Management and Marketing students. This position was my introduction to Sponsorships, Marketing, and Event Planning. I enjoyed every moment of it, except for the soreness after the Chuck-A-Puck incident. The Colorado Eagles made it to the semifinals of the Governor’s cup that year and our marketing team won the award for the best on-ice promotions.